Why selling real estate is a lot like fishing

I've cracked the "50 houses sold" milestone now.  Along the way, I've learnt a lot about selling real estate.

If you've got the presentation, price and marketing right, then the rest is really luck.  It's a lot like fishing.  And in some cases, I think there might be more skill in fishing.  You have to choose where you want to fish, your rod and fly and bait, your time of day. 

With real estate, you don't choose any of those things.  We will help advise on presentation and price, and then we advertise on all the major sites - Trademe Property, realestate.co.nz and OneRoof, plus the Weka website, put up a sign outside, contact anyone we think might be keen, and do some social media.  Then you wait for a bite.  That's the bit where the process needs some luck.  The right person looking for that house at the right time. 

Then hopefully we get to say "Fish on!"