Why I don’t think real estate commissions are justified in 2026

Sell a $1.2m property in 2026 and you’ll likely pay a real estate agency $34,500–$44,850* in commission — plus around $5,000 in marketing. That’s $40–50k*. I think that's way too much.  And here’s why 👇

Technology has made selling real estate easier than ever:

• AI writes listing descriptions in minutes

• Online valuation tools instantly produce comparable sales and short-form valuations

• Platforms like Trade Me Property, realestate.co.nz and OneRoof put listings in front of thousands of buyers

• CRMs like Rex distribute information to interested parties with a click

• Buyers usually arrive at viewings already informed — it’s often a simple yes/no decision

I’ve sold almost $80 million of real estate in the last five years, and honestly, it’s the easiest work I do.

Yes, negotiation matters — but it’s also heavily influenced by luck:

• Do you have two buyers competing?

• Is that property type in demand right now?

I’m happy to pay a fair price for real skill or craftsmanship.  My family recently spent about $40k on a new kitchen — and I’m thrilled with it.

But paying $40–50k for the work involved in marketing and selling a house?

In 2026, I don’t think it’s justified.

* including GST